Portfolio.

Stand Out Examples.

Sponsorships.

Sponsorship opportunities are a great way to advertise your brand outside of the traditional format. I have had the opportunity to manage many contracts including awards ceremonies exhibitions, race days and Rugby Clubs,

Examples include vast multi channel campaigns sponsoring the BAFTA’s and hosting fashion award tables for five years running. Sponsoring and dressing the London Irish team for two years, The Bath in Fashion event for two years and even Christmas light switch on ceremonies.

Press Days.

I have managed internal and external press days at each brand I have worked at. From large showrooms showcasing hundreds of brands at the likes of One Marylebone, to intimate dinners at Marks Club.

Press days are a great way to shine a light on the product you are showcasing for the season, and connect with those you are looking to gain coverage from. In a saturated marketplace this seasonal event gives you an opportunity to set yourself apart form the competition and highlight your brand voice.

Look Books.

From specific product launch look books, to full seasonal books, I have managed the creation of many materials.

Creating an inspiring look book is key in gaining coverage opportunities for your brand and allowing your voice to be heard. From sourcing the models to choosing paper weight, it is integral for your season’s success to get it right.

PA’s.

If you have retail locations, PA’s are a great way to drive interest and engage with your consumers.

Working at both Selfridges and House of Fraser, I had the opportunity to launch new brands with designer PA’s such as Victoria Beckham, Stella McCartney, and Liam Gallagher, I have also managed celebrity and founder PA’s to drive coverage for the brand including boxers, boy bands (teenage girls are the scariest crowds I have had to deal with), and fashion icons,

Launch Events.

Launch events for consumers, media, influencers and VIP’s can be key to making sure you create noise for your brand, They allow you to engage with key contacts, inspiring them and driving coverage, as well as growing and building your social channels.

I have worked on events to launch collaborations, partnerships. anniversary events, seasonal events and much more. Utilising locations such as Kensington Palace, Barbican Conservatory, Marks Club, Annabels, Sky Garden, Natural History Museum to name but a few.

Trips.

A trip can be the ultimate way to deepen a brand connection and gain insight into your industry. Finding the right time to hold a trip can be key to setting you apart from the competition and help you gain exciting and inspiring content for your channels.

This could be an overnight stay at a hotel or even a week abroad, depending on the occasion (and budget). Examples I have managed include trips to openings at both The Pig Hotel and Soho House Hotel, city trips with influencers to gain content, up to a week in Ibiza on a wellness retreat to launch a new active range.